Campaigns that honor the texture of a brand — talked about as content, not just as ads.
4 TVCF spots, 500M cumulative digital views
28 creators · 120M views
Multi-channel Meta · TikTok, ROAS 410%
New signups +220%, App Store #1
OOH and TVCF integrated campaign
20s/30s female target · engagement +220%
3-week challenge · store sales +137%
Limited-edition merch sold out in 24 hours
Simultaneous digital campaign across 5 Asian countries