A creative entertainment company building new possibilities at the boundary between art and business.
So that artists can focus solely on their craft — we take care of everything else.
An in-house team of experts — CPA Kim Yeon-jae · Attorney Oh Kwan-hu · Tax Accountant Lee Jae-eon — handles all administration, from signing contracts to settlements and taxes.
We design an artist's long-term brand value rather than short-term fees, building positioning, image, and content strategy together.
From appearance fees and advertising to IP licensing and collaboration deals, we represent every business negotiation firmly on the client's side.
We prevent and immediately respond to every crisis — contract disputes, media noise, and malicious issues.
Through our partner network across Japan, the U.S., and Southeast Asia, we actively broker overseas expansion, inbound collaborations, and multi-country campaigns.
Beyond appearances, we expand an artist's IP into content, merchandise, and licensing to diversify revenue channels.
Drawing on market data, social analytics, and trend insights, we propose the next stage in advance and prepare for it together.
We operate a transparent settlement system where every appearance fee and advertising revenue can be clearly verified.
PicassoUnion is an entertainment company that links video content planning, artist representation, digital marketing, and performance producing into a single flow. From the smallest idea to large-scale campaigns, we bring authenticity and expertise to every project.
Just as Picasso redefined the art of an era, PicassoUnion is a gathering of people drawing the next scene of Korean entertainment together. We connect actors, creators, brands, and audiences.
Every decision at PicassoUnion rests on four principles.
New attempts rather than familiar formulas. With ideas that cross category boundaries, we always move one step ahead.
The detail and polish that turn ideas into reality. We bring a craftsman's care to even the smallest deliverable.
We meet actors, brands, and creators as equal partners. Long-lasting collaboration built on trust is our way.
We don't stay on the Korean stage. We are the first to leap onto the road toward the global market.