PicassoUnion strives to be Korea's leading agency,
connecting artists from all over the world.
So that artists can focus solely on their craft — we take care of everything else.
An in-house team of experts — CPA Kim Yeon-jae · Attorney Oh Kwan-hu · Tax Accountant Lee Jae-eon — handles all administration, from signing contracts to settlements and taxes.
We design an artist's long-term brand value rather than short-term fees, building positioning, image, and content strategy together.
From appearance fees and advertising to IP licensing and collaboration deals, we represent every business negotiation firmly on the client's side.
We prevent and immediately respond to every crisis — contract disputes, media noise, and malicious issues.
Through our partner network across Japan, the U.S., and Southeast Asia, we actively broker overseas expansion, inbound collaborations, and multi-country campaigns.
Beyond appearances, we expand an artist's IP into content, merchandise, and licensing to diversify revenue channels.
Drawing on market data, social analytics, and trend insights, we propose the next stage in advance and prepare for it together.
We operate a transparent settlement system where every appearance fee and advertising revenue can be clearly verified.
Casting, agent representation, global performance, marketing consulting, and digital creators — all in one place.
Casting experience across 50+ broadcast, cable, and OTT productions. A professional casting service led personally by CEO Kim Jang-won, trusted by production companies, directors, writers, and producers.
Learn more →An agent for talent in entertainment, sports, and education. Aspiring to be Korea's Scott Boras, we design each person's next stage on a global scale.
Learn more →We plan inbound concerts and fan meetings for renowned figures from Japan, the U.S., and beyond — taking charge of every detail of cross-border stages.
Learn more →Marketing strategy planning and hands-on training consulting for general businesses. We provide a 'How-To' proven by results.
Learn more →Agent representation for TikTok, Reels, and Shorts creators, plus branded-content matching. A global media business for the short-form era.
Learn more →New projects, collaboration proposals, casting inquiries — feel free to tell us anything.